Nutrition-led content. More creative. More value.

Movement Chefs helps health, fitness and wellness brands create credible, nutrition-led content that educates your audience, builds trust and gives your marketing team a library of assets to use across every stage of the customer journey.

Because one recipe shouldn't have one life - It can be a reel, carousel, Meta Ad, blog, or EDM.

More value from your content collaboration.

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Your customers don't just want to be sold to.

They want to learn. They want inspiration. They want to know how to use your products…And they want to trust the information they're consuming.

But for small marketing teams, creating consistent, high-quality nutrition content can be time-consuming, and expensive.

And while there are plenty of content creators who can make a great-looking video, not everyone has the nutrition knowledge or qualifications to communicate health information responsibly.

That's where Movement Chefs comes in.

We combine nutrition expertise, recipe development and six years of health and wellness marketing experience to create content that is engaging, practical and designed with your brand's goals in mind.

A content partnership designed to give your brand more!

Each month, we'll create a strategic mix of nutrition, recipe and marketing content designed to give your team a variety of assets to use across your marketing channels.

Each month, we'll spend 30 minutes reviewing what's happening across your content and discussing how we can continue to create content that supports your marketing goals.
We'll discuss:
- What's performing well
- What your audience is responding to
- Upcoming campaigns
- Product launches
- Seasonal opportunities
- Content ideas
- Retail priorities
- Creative opportunities
You'll have a Nutrition Content Strategist who understands your brand and can work alongside your marketing team.
Recipe content designed to inspire your audience and show them exactly how your product can fit into everyday life.
We'll develop and create original recipe reels that are designed for organic social media and can be adapted across your channels.
Give your paid campaigns more creative to test. We'll create videos and static ad assets designed for Meta, using strategic hooks, product benefits and calls to action to help you test what resonates with your audience and build a stronger creative library.
Available for brands stocked in supermarkets or retail stores.
Getting your product onto the shelf is one thing.
Getting customers to pick it up is another.
We'll create retail-focused videos designed to help your audience understand where they can find your product and why they should add it to their shopping basket.
This could be used to support:
- Retail campaigns
- Supermarket promotions
- "Where to buy" campaigns
- Product availability
- In-store activations
We'll create health or recipe-focused blog articles that can be published on your website to support your SEO strategy or repurposed into EDM content to provide your database with valuable information, not just another "buy this" email.
Your content could include:
- Nutrition education
- Ingredient education
- Recipe inspiration
- Product education
- How-to guides
- Seasonal health topics
Because sometimes the best content isn't the perfectly polished shot.
We'll capture production and behind-the-scenes images throughout the content creation process, giving your brand additional assets for:
- Social media
- Stories
- Website content
- EDMs
- Campaigns
- Brand storytelling
These images help your audience see the people, process and personality behind your products.

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Built For Growing Health Brands

This partnership is designed for health, fitness and wellness brands that:

Have a small marketing team
Are growing and need consistent content
Want to educate their audience, not just sell to them
Need credible nutrition content
Sell products that benefit from recipe or usage inspiration
Want to grow their organic and paid creative library
Sell through retail and need to support their supermarket presence
Don't have the time or internal expertise to create nutrition content themselves

Let's Chat

“We love working with Grace! From the first recipe she developed for us, it was clear she understood and shared Spotty's mission — less food waste, more delicious and nutritious baking. Her content is original, beautifully presented, and always on-brand. She's a dream to work with and we're so glad to have her in our corner. Highly recommend!”

— Jessica Young, Spotty Baking

Who We Work With

“I’ve had the pleasure of working with Grace, and she has been a true asset when it comes to creating content and recipes for our Seed Cycle products. Her creativity and passion for wellness shine through in everything she does, from developing nutrient-packed recipes to crafting informative and engaging content that resonates with our community. Grace has also played a key role in creating content for our new product launch, helping to communicate the benefits in a clear and inspiring way. We’re so grateful for her dedication and the fresh perspective she brings to the wellness space. She’s been an invaluable part of our journey!”

— Mel Kovacevic, Seed Cycle Founder

“Working with Grace has been an absolute pleasure. Her recipe videos for our brand were nothing short of exceptional—creative, innovative, and absolutely delicious! The quality of her videos was top-notch, showcasing our products in the best possible light. Grace’s communication was excellent; she was always quick to respond and incredibly easy to work with. The results were fantastic, and we couldn’t be happier with the impact her content has had on our brand. Highly recommended!”